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HISTORY
“We are in the best business I know… that of making memories and marking milestones in the lives
of our customers,” says Lee Michael Berg, founder of Lee Michaels Fine Jewelry. Providing customers an
Extraordinary Experience has energized Lee Michaels from the day Lee and his wife, Brenda, opened the doors
of Lee Michaels Fine Jewelry in Cortana Mall in Baton Rouge. Lee Michaels specializes in the finest gems,
timepieces, and giftware by the world’s most distinguished designers and craftspeople. That passion for extraordinary
symbols of emotion and representations of life’s experiences continues today with the company’s
more than 150 employees in its eight stores in Louisiana, Mississippi, and Texas. Our business is the most exciting
business there is. Every day a momentous occasion occurs in our customers’ lives, whether a birthday, an
anniversary, an engagement, a marriage, the birth of a new child, a promotion or a graduation. Every day
someone we know now, or a new customer we will meet, has a reason to celebrate. Some moments are shared publicly;
some are very intimate, private celebrations of hard won personal victories. In any event and for every event,
Lee Michaels is prepared to make that moment a memorable one.
Lee Michaels’ success is grounded on specific Core Values. These include guarding the integrity of
the company through ethical business practices while providing superior value in merchandise and service;
recognizing the value of contributions by employees and associates; protecting the company’s long-term
financial stability through sound money management; and demonstrating good corporate citizenship through
community and philanthropic service.
Passion Statement
Our passion is to deliver the Lee Michaels Extraordinary Experience.
Vision Statement
To be First Choice.
Our Core Values
1. We realize the most important thing we sell is our name.
2. We recognize our people are the company's greatest assets, and we promote an entrepreneurial environment.
3. We are committed to providing superior value and service to our customers.
4. We protect the company's long-term financial principles and health regardless of the opportunities for immediate profits.
5. We demonstrate our good corporate citizenship in the communities in which we do business.
Since Lee Michaels' first day of business in 1978, we have been inviting our customers to experience unrivaled
quality, value, and service. We have made exceeding their expectations our tradition. We consider our customers
our friends, and provide them the personal attention and professional expertise that have become our hallmarks.
Because we understand the intimate nature of gift giving, we offer prestigious jewelry, timepieces, and giftware
to help you celebrate life's most important relationships and commemorate life's most significant events.
Lee Michaels provides many important in-store services. Our experienced staff associates and jewelers can design
and handcraft your one-of-a-kind creations. As members of the American Gem Society, we have a staff of credentialed
professionals for insurance valuations and other gemological services. Our complete insurance valuation service with
Certified Gemologist Appraisers and Registered Jewelers is prepared and qualified to handle all your valuation
needs. Our trained and knowledgeable staff has earned many gemological and horological certifications. Lee
Michaels Corporate Gift Division can guide you in purchasing achievement and incentive awards, gifts for clients
or customers, and retirement and service recognitions. We have factory-trained jewelry repair technicians and
watchmakers who provide consultation and estimates at no charge. Complimentary cleaning and inspection of
jewelry are available any time you visit Lee Michaels. We offer complimentary machine engraving in script or
block styles on any engraveable Lee Michaels purchase. Have your gift shipped via UPS, Federal Express and
U.S. Postal Service with certain restrictions.
Lee Michaels catalogs and Diamond Buying Guide are complimentary and mailed upon request. Each catalog, whether it's
our annual Holiday Catalog or our Spring and Fall Wishbooks, features exquisite jewelry, watch and gift selections.
Contact us to request or reserve your personal copy of any of our catalogs or literature.
Lee Michaels maintains the highest advertising, financial, educational, and ethical standards. Our Graduate Gemologists
earned their credentials from the Gemological Institute of America (GIA). Our Registered Jewelers and Certified
Gemologists must certify their credentials through annual examinations conducted by the American Gem Society (AGS).
Lee Michaels is in the business of building relationships between our firm and the communities that contribute
to our success. This is the foundation and focus of our business. Building good relationships requires time
and commitment to improving the communities for all who reside there. Joining our customers in community
organizations and endeavors allows us to demonstrate that we consider our clients valued friends. Lee Michaels
associates are involved in the community because they want to participate in improving their communities.
Helping fellow citizens improve their quality of life through real and positive change is one way to make
lasting differences in our society. We support many of our clients' activities as expressions of appreciation
for their friendship, loyalty to our firm, and in recognition of their own contributions to our communities. As our
president says, "The more we give back in good will, the more we receive in return."
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