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Whether you're celebrating a new chapter or the continuation of a long and wonderful tale, we'll help make your moment one to remember.

Watch the Lee Michaels Story

Lee Michaels, Unwrapped

The People behind every box.

It's no exaggeration. Every Lee Michaels box has a story. Because every day, momentous occasions occur in our customers' lives, whether a birthday, anniversary, engagement, marriage, birth of a child, promotion, or a graduation. Every day, someone we know now, or a new customer we'll meet, has a reason to celebrate. Some moments are shared publicly; some are very intimate — private celebrations of hard won personal victories or personal displays of love's lasting power. In any event and for every event, Lee Michaels is prepared to make the moment your box is opened an unforgettable one.

Knowing we've played a part in the special story in a box moments has energized us since Lee and Brenda Berg first opened the doors of their original Baton Rouge store in 1978. Their passion for the finest gems, timepieces, and giftware by the world's most distinguished designers and craftspeople extends through their family's next generation with Ryan, Scott, and Chad Berg. More than 180 employees in eight stores in Louisiana, Mississippi, and Texas share that passion to deliver extraordinary symbols of emotion and life's experiences.

For more than three decades, Lee Michaels has concentrated on strengthening relationships within the communities that contribute to its success. These important bonds form the foundation and focus of our business. We believe building enduring relationships requires time and a commitment to improving the communities for all who reside there. Joining our customers in community organizations and endeavors allows us to demonstrate our friendship and commitment to them and all our neighbors. Our associates are encourage to help their fellow citizens improve their quality of life through real and positive change that make lasting differences in our society. We support many of our clients' activities as expressions of appreciation for their friendship, loyalty, and in recognition of their own contributions to our communities. As Lee says, "The more we give back in good will, the more we receive in return."

Passion Statement

Our passion is to deliver the Lee Michaels Extraordinary Experience.

Vision Statement

To be first choice.

Our Core Values

  1. We realize the most important thing we sell is our name.
  2. We recognize our people are the company's greatest assets, and we promote an entrepreneurial environment.
  3. We are committed to providing superior value and service to our customers.
  4. We protect the company's long-term financial principles and health regardless of the opportunities for immediate profits.
  5. We demonstrate our good corporate citizenship in the communities in which we do business.

Since Lee Michaels' first day of business in 1978, we have been inviting our customers to experience unrivaled quality, value, and service. We have made exceeding their expectations our tradition. We consider our customers our friends, and provide them the personal attention and professional expertise that have become our hallmarks.


Because we understand the intimate nature of gift giving, we offer prestigious jewelry, timepieces, and giftware to help you celebrate life's most important relationships and commemorate life's most significant events.


Lee Michaels provides many important in-store services. Our experienced staff associates and jewelers can design and handcraft your one-of-a-kind creations. As members of the American Gem Society, we have a staff of credentialed professionals for insurance valuations and other gemological services. Our complete insurance valuation service with Certified Gemologist Appraisers and Registered Jewelers is prepared and qualified to handle all your valuation needs. Our trained and knowledgeable staff has earned many gemological and horological certifications. Lee Michaels Corporate Gift Division can guide you in purchasing achievement and incentive awards, gifts for clients or customers, and retirement and service recognitions. We have factory-trained jewelry repair technicians and watchmakers who provide consultation and estimates at no charge. Complimentary cleaning and inspection of jewelry are available any time you visit Lee Michaels. We offer complimentary machine engraving in script or block styles on any engraveable Lee Michaels purchase. Have your gift shipped via UPS, Federal Express and U.S. Postal Service with certain restrictions.


Lee Michaels catalogs and Diamond Buying Guide are complimentary and mailed upon request. Each catalog, whether it's our annual Holiday Catalog or our Spring and Fall Wishbooks, features exquisite jewelry, watch and gift selections. Contact us to request or reserve your personal copy of any of our catalogs or literature.


Lee Michaels maintains the highest advertising, financial, educational, and ethical standards. Our Graduate Gemologists earned their credentials from the Gemological Institute of America (GIA). Our Registered Jewelers and Certified Gemologists must certify their credentials through annual examinations conducted by the American Gem Society (AGS).