We offer only quality diamonds purchased directly from the major cutting centers of the world by a Berg family member. Selling for less begins with buying for less. Buying directly from the cutters enables us to offer our customers the greatest values available.
Because every day momentous occasions occur whether a birthday, anniversary, birth of a child, or a graduation. Every day someone has a reason to celebrate. In any event and for every event, Lee Michaels has the jewelry to make the moment your box is opened an unforgettable one.
Lee Michaels started with one store in Baton Rouge in 1978, and is now one of the largest independent jewelry stores in the US. We have made exceeding our customers’ expectations our tradition. We consider our customers our friends, and provide them the personal attention and professional expertise that have become our hallmarks.
On any given day, if you walk into the Gumuchian office in Manhattan, you will see several women buzzing around, all with one goal in mind: to bring our clients the most exquisite, timeless and perfectly executed jewelry they have ever seen or worn. Our founder and visionary, Anita Gumuchian and her daughters Myriam and Patricia carry on a family legacy in the jewelry industry that dates back over 100 years. The Gumuchian trio spends their days developing new designs with innovation and an enthusiasm that radiates throughout the office and onto the jewelers’ benches. Each design is brought to life by master jewelers in Gumuchian’s Manhattan atelier, never using anything below platinum or 18k yellow, white and pink gold. This office is where the team of women comes together as one, treating each design as a tiny sculpture, ensuring each piece is built to wear with comfort while lasting a lifetime. This is what it means to be “Designed by Women for Women”.