
Rolex Datejust 31 Oyster, 31 mm, white gold and diamonds M278289RBR-0006
$46,300.00
Price on request
Reference
278289RBR
Model Case
Oyster, 31 mm, white gold and diamonds
Bezel
Set with diamonds
Water Resistance
Waterproof to 100 meters / 330 feet
Calibre
2236, Manufacture Rolex
Power Reserve
Approximately 55 hours
Bracelet
President, semi-circular three-piece links
Dial
Dark grey set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)



Dark Grey Dial
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.


Diamond-Set Bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.


18 kt white gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to?cast the highest quality 18 ct gold alloys. According to the proportion of?silver, copper, platinum or palladium added, different types of 18 ct gold?are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Model Availability

A splash of color. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the de-sign comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the center.


Rolex Datejust
THE CLASSIC WATCH OF REFERENCE
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