Tag Heuer

Bestselling TAG Heuer collections include TAG Heuer Carrera, TAG Heuer Aquaracer, TAG Heuer Formula 1, TAG Heuer Monaco, and TAG Heuer Link.

It’s a good idea to clean your watch every 2 to 3 months to maintain its appearance and keep it in good working order. If it is water-resistant, make sure the crown is fully pushed in (and screwed down, depending on the model) against the case, and the seals have been changed or tested at a TAG Heuer Official Service Centre within the last 12 months. Only then is it safe to wash in slightly soapy water, using a soft brush. Rinse and dry with a dry soft cloth. If you have any doubts about the water-resistance of your watch, simply clean it with a soft brush. Straps in fabric, leather and alligator or python should not come into contact with water. Remember, leather is a natural, living material and its colour will fade a little over time. After each exposure to salt water, rinse the watch carefully in fresh water then dry it with a dry soft cloth.

A screw-down crown doubly ensures water-resistance with an extra seal that becomes watertight when the crown is screwed down. It also ensures that the watch cannot change function by accident. A screw-down crown usually has 3 positions, each responsible for changing different aspects of the watch: date, time, etc. Also, when at great depths, to aid respiration, professional divers use a diving bell filled with a gas mixture containing a high proportion of helium. As helium atoms are the smallest natural gas particles, they can enter the wristwatch even if it is waterproof. When resurfacing, the high pressure inside the watch case from the helium can cause damage to the watch, for example popping the crystal. The helium release valve is activated automatically when the difference between inner and outer pressure reaches a critical level. The valve then releases the helium trapped in the watch case.

A non-automatic mechanical watch has to be wound every day. Winding is complete when you feel the crown resist. Avoid over winding – you’ll damage the watch mechanism. For an automatic watch, as it is the action of the wearer’s wrist that wind the movement and maintain maximum power, the power reserve will begin to drain if there is not enough movement, causing the watch to stop. You can wind it by turning the crown - unscrewed or in neutral position – clockwise 40 times (100 times for the V4). This will start the watch, giving it sufficient power reserve to function normally.