Rolex - Official Jeweler
Rolex - Official Jeweler

Interior Rolex area of Ridgeland, MS Lee Michaels Fine Jewelry store

A Partnership of over 40 Years

Lee Michaels Fine Jewelry and Rolex

For over 45 years, Lee Michaels Fine Jewelry has remained unsurpassed as the premier family-owned-and-operated luxury retail jeweler. An Official Rolex Jeweler for over 40 years, Lee Michaels Fine Jewelry features elegant Rolex Showrooms in seven of our locations: Baton Rouge, New Orleans, and Lafayette, Louisiana; Jackson, Mississippi; San Antonio, Texas; and Albuquerque, New Mexico. At Lee Michaels, finding the perfect Rolex has never been easier or more enjoyable.
Original Lee Michaels store in Cortana Mall in 1978

1978 – Lee Michaels Fine Jewelry Begins.

Lee Michael Berg and wife Brenda open their first jewelry story in Baton Rouge, Louisiana, driven by a deep passion for excellence and a personal commitment to give every customer an extraordinary, unique experience.
Historic Official Rolex Jeweler ad in the newspaper

1983 - Lee Michaels Fine Jewelry becomes an Official Rolex Jeweler.

Dedicated to bringing their customers the finest brands of uncompromising quality and unique beauty, Lee and Brenda Berg are drawn to Rolex—and Rolex is drawn to them. In 1983, after only five years in business, Lee Michaels Fine Jewelry is chosen as an Official Rolex Jeweler and Rolex immediately becomes a prominent brand in Lee Michaels. "We are honored and privileged to represent and work with one of the finest watch brands available." - Lee Michael Berg
Old image of exterior of Lee Michaels Fine Jewelry store

1990's - A Legacy Takes Shape

Our footprint continues to grow as Lee Michaels Fine Jewelry opens 3 more locations, all carrying prestigious Rolex watches for men and women— New Orleans, LA; Jackson, MS and a second location in Baton Rouge were all opened to complement the existing locations in Baton Rouge and Lafayette, LA.
Group photo featuring Chad, Scott, Lee and Ryan Berg

2010's - We Venture West

In 2010, Lee Michaels Fine Jewelry opened a San Antonio location at The Shops at La Cantera where Rolex is proudly featured. By 2010, all three of Lee Berg's sons, Ryan, Scott and Chad, are working full time in the business and are an integral part of growing Lee Michaels Fine Jewelry's partnership with Rolex. "My two brothers and I continue to ensure that all customers receive an extraordinary experience from the moment they walk through our doors." - Chad Berg, Co-President
Interior of Rolex area at Lee Michaels Fine Jewelry in Albuquerque, NM

2018- Continuing to grow with Rolex

In 2018, Lee Michaels Fine Jewelry extends its its relationship with Rolex to our new store in Albuquerque, New Mexico. The store's authentic southwestern feel is the perfect setting to try on the world's finest timepiece.
rolex in new orleans at lakeside

2020 -Expanding in Baton Rouge

In 2020, our Baton Rouge flagship store undergoes a complete renovation, expanding from 5,000 to 10,000 square feet. Part of that expansion includes an extensive Rolex Shop-in-Shop that offers a one-of-a-kind Rolex shopping experience complete with a private consultation area and a trained, dedicated staff. Also in 2022 our New Orleans store moves out of Lakeside Shopping Center and an exquisite free standing store is built on Causeway Blvd. It includes a state of the art Rolex watchmaker shop on the floor where customers can meet with the watchmaker. "We are pleased to continue to grow with one of our most important partners, Rolex, and to provide in each of our stores, the most modern showrooms and well-trained associates ready to assist you in finding your perfect timepiece." Scott Berg, Co - President.
rolex at the quarry market in san antonio


In the summer of 2023, Lee Michaels Fine Jewelry store opens its 10th location for the firm which includes a stunning Rolex shop-in-shop at the Alamo Quarry Market in San Antonio, TX. Under the leadership of Ryan, Scott and Chad Berg, Lee Michaels Fine Jewelry store continues its 40 plus year relationship with Rolex. "To represent the Rolex brand is to honor and uphold the highest brand standards," says Ryan Berg, Co-President. With a commitment to uncompromising quality and world-class, in-store service, no matter which Lee Michaels location you visit, you will be met by a friendly and knowledgeable professional ready to assist you in selecting your next Rolex watch.
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