The Lee Michaels Difference
Our Rolex Team
Since family owned Lee Michaels Fine Jewelry first opened the doors of their original Baton Rouge store in 1978, we have been inviting our customers to experience unrivaled quality, value, and service. We have made exceeding their expectations our tradition. We consider our customers our friends, and provide them the personal attention and professional expertise that have become our hallmarks. Our goal is to give every customer an "Extraordinary Experience." We look at our customers as friends, and want to form a lifelong relationship. Our highly trained and knowledgeable staff is at your service to help you choose the Rolex watch that best suits you.
In 1983, Lee Michaels Fine Jewelers became part of the elite international network of Official Rolex Jewelers. For over 35 years, we’ve been proud to represent Rolex—the brand synonymous with excellence and ingenuity—and to be considered the source for luxury timepieces in all of our marketplaces. Discriminating shoppers choose Lee Michaels for our unparalleled hospitality, outstanding selection and incomparable service. Because we understand each Rolex frequently commemorates a milestone in your life, we offer an in-house team of experts and watchmakers to efficiently service your treasured timepieces.
From the moment you walk through our doors, you feel it—the Lee Michaels commitment to provide an extraordinary experience. Unrivaled quality, value and service—that was our goal in 1978 when Lee and Brenda Berg opened their first store, and it continues as the guiding force today as their three sons, Ryan, Scott and Chad, assume leadership. The Lee Michaels tradition of exceptional personal attention and professional expertise is more than platitudes—it is the only way we do business.
Lee Michaels Fine Jewelry features exquisite Rolex showrooms in Baton Rouge, New Orleans, and Lafayette, Louisiana; Jackson, Mississippi; San Antonio, Texas; and Albuquerque, New Mexico. With a commitment to uncompromising quality and world-class, in-store service at every Lee Michaels location, you will be met by a friendly, knowledgeable and passionate professional ready to assist you in selecting your next Rolex timepiece.